Jan 4, 2014; South Bend, IN, USA; Notre Dame athletic director Jack Swarbrick celebrates after the Notre Dame Fighting Irish defeated the Duke Blue Devils 79-77 at the Purcell Pavilion. Mandatory Credit: Matt Cashore-USA TODAY Sports

Notre Dame Football: Notre Dame Announces Under Armour Deal

Notre Dame Athletics

Today, Notre Dame Athletic Director Jack Swarbrick and Under Armour CEO Kevin Plank announced a 10-year deal that is reportedly worth $90 million dollars in cash and merchandise. Swarbrick called it,

Swarbrick and Plank also revealed mock ups of what Notre Dame’s uniforms will look like 2014. It appears that there will be no difference in the recent uniforms produced by Under Armour. To be quite frank, the Under Armour version of the 2014-2015 Notre Dame Basketball uniform is completely generic for a company that is thought of as progressive.

Courtesy: @NDmbb

Courtesy: @NDmbb

Courtesy: @NDSportsBlogger

Courtesy: @NDSportsBlogger

The new deal will be effective on July 1st, 2014. This means one of first teams donning the new gear will be the defending national champion men’s soccer team.

Notre Dame has the option to accept stock in Under Armour instead of cash payments that are due. This will somewhat tie the fate of the two schools. If Notre Dame accepts stock, that stock will be worth more with Notre Dame as one of its schools. Under Armour, Inc was up $2.79 to $84.78 (3.40%)

Plank also shared a story of how he slept in the visitor’s locker room following the rededication game in 1997. That and other personal stories told by Plank should make the Irish feel that the Notre Dame brand is in great hands.

Here are clips via Irish Illustrated of today’s press conference between Swarbrick and Plank:

Under Armour CEO thrilled from Irish Illustrated on Vimeo.

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