4 things we’ll definitely see in Bleacher Report’s new ND series
By Greg Hadley
Nobody seems quite sure what Bleacher Report’s new “social content” agreement with Notre Dame football will look like once the season hits, but here are five things that are almost certain to occur.
Earlier this week, Notre Dame football and Bleacher Report announced an “exclusive social content partnership,” whatever that means.
The start of something new.@NDFootball x @BleacherReport
— Bleacher Report (@BleacherReport) August 4, 2016
Coming this fall... #BRxNDhttps://t.co/DBptfwQcoB
According to a press release, this partnership will include “full behind-the-scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. … Content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers.”
So, basically, we’re getting a second season of “A Season With,” except now it will focus more on social media and less on a weekly television show. Ok. I can’t imagine Brian Kelly’s coaching staff being too thrilled with the prospect of Facebook Live streams of them chewing out players in practice, but Kelly was pretty clear at media yesterday who all this is for.
Kelly says, flat out, the relationship with Bleacher Report allows them to reach their targeted audience. More so than the Showtime deal.
— Mike Vorel (@mikevorel) August 5, 2016
That means recruits, people. But all the same, that doesn’t mean us common, non-athletically gifted folk won’t be able to enjoy “Tunnel Vision” or whatever they end up settling on for a name. And based off “A Season With” and other social media traditions at Notre Dame and in college football, I have a pretty good idea of some of what we’ll be seeing on Bleacher Report’s TeamStream app.
Next: Terry Jillery