Notre Dame Football: Remembering Knute Rockne
By Paul Walsh
An American Household Name
Knute Rockne was undoubtedly one of the most recognized personalities in all of sports at the time of his demise. His death shook the sports world and devastated the Notre Dame community. But the impact of Rockne’s sudden passing went far beyond the realm of sports. His death sent shock waves across country as well.
In a letter to Bonnie — Knute Rockne’s wife — President Hoover said, “I know that every American grieves with you. Mr. Rockne so contributed to a cleanness and high purpose and sportsmanship in athletics that his passing is a national loss.” Hoover’s words are clear here. He believed that Rockne’s influence was such that it affected the entire country.
As we look back at Rockne’s life, it is hard to argue with President Hoover’s statements. Rockne was indeed recognized throughout the country simply by his connection with Notre Dame and college football. However, he also went to great lengths to find ways to ensure that all Americans knew about the University of Notre Dame and its football program.
Rockne had a relationship with the media that was not typical for a college football coach at the time. He did many interviews with newspapers and radio stations, always looking for an opportunity to advertise for the Notre Dame football program. His marketing for Notre Dame continued even after his death with the 1940 movie Knute Rockne, All American that starred then actor and eventual president, Ronald Reagan. The biographical film chronicles Knute Rockne’s life, his time as a Notre Dame player, and his time as the Notre Dame head coach until his death