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Notre Dame Football Recruiting: How does Notre Dame compete in the NIL era?

By Andrew Hall

GLENDALE, ARIZONA - JANUARY 01: Head coach Marcus Freeman of the Notre Dame Fighting Irish looks on before the PlayStation Fiesta Bowl against the Oklahoma State Cowboys at State Farm Stadium on January 01, 2022 in Glendale, Arizona. (Photo by Norm Hall/Getty Images)
GLENDALE, ARIZONA - JANUARY 01: Head coach Marcus Freeman of the Notre Dame Fighting Irish looks on before the PlayStation Fiesta Bowl against the Oklahoma State Cowboys at State Farm Stadium on January 01, 2022 in Glendale, Arizona. (Photo by Norm Hall/Getty Images) /
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Marcus Freeman listens during a news conference Monday, Dec. 6, 2021, at the Irish Athletic Center in South Bend, Ind. Notre Dame football formally introduced Freeman as its new football coach, a meteoric rise for the defensive coordinator. (Michael Caterina/South Bend Tribune via AP)Ap21340728940423
Marcus Freeman listens during a news conference Monday, Dec. 6, 2021, at the Irish Athletic Center in South Bend, Ind. Notre Dame football formally introduced Freeman as its new football coach, a meteoric rise for the defensive coordinator. (Michael Caterina/South Bend Tribune via AP)Ap21340728940423 /

The 2022 Notre Dame Football recruiting class finished in the top-10 but will they continue to compete during the NIL era?

The 2022 Notre Dame football recruiting class currently sits at 7th according to 247Sports. Anyone who watched Marcus Freeman’s introductory press conference knows that recruiting will be one of his priorities. Making headway further into the top-5 might be difficult with teams bending the current recruiting rules.

The purpose of allowing student-athletes to profit off their name, image, and likeness (NIL) was to prevent the university’s athletic department from making money off a player without compensating them. The best example was the No. 14 or No. 23 uniforms that were sold in the Hammes Bookstore.

If you purchased those jerseys in 2021, there was no mistaking whose jersey you were buying – Kyle Hamilton or Kyren Williams (depending on your preference). Normally, those student-athletes could not benefit from those types of sales but, with NIL, they would.

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