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Notre Dame football affected by NBC bidding for Big 10 media rights

By Daniel Morrison

KIEV, UKRAINE - 2021/12/27: In this photo illustration, NBC (National Broadcasting Company) logo is seen on a smartphone and in the background. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)
KIEV, UKRAINE - 2021/12/27: In this photo illustration, NBC (National Broadcasting Company) logo is seen on a smartphone and in the background. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images) /
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Notre Dame football
Oct 23, 2021; South Bend, Indiana, USA; The Notre Dame Leprechaun carries a Notre Dame football monogram flag after a Notre Dame touchdown in the fourth quarter against the USC Trojans at Notre Dame Stadium. Mandatory Credit: Matt Cashore-USA TODAY Sports /

College football is big business when it comes to television deals, and the Notre Dame football program is a big part of that business.

In case you hadn’t noticed, college football is big business, and Notre Dame football is a big part of that business. The biggest part of that business is probably the television side. For years now, Notre Dame has benefited from being the only team that NBC shows on a Saturday afternoon.

With NBC’s streaming service, Peacock, Notre Dame football games can be viewed after the fact, and more content is available than ever before about the program.

That exclusivity is one of the unique features of Notre Dame football. In exchange for it, the Irish make significantly less money than they could be making if they were actually in a conference.

That’s because, no matter how valuable Notre Dame football is, the NBC deal is for six or seven games a season. When a network has the rights to a conference, they’re buying multiple games a week. Now, there are other deals, like the SEC and CBS deal that kept the game of the week and the game of the week only on CBS.

So, conferences often have multiple sources of revenue from TV shares.

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