Notre Dame football battles Big Ten power to keep top recruiting staffer

Notre Dame football works to retain Carter Auman, key to recruiting success, as Wisconsin targets him for Director of Player Personnel.
Matt Cashore-USA TODAY Sports

The Notre Dame football team has been having so much success on the recruiting trail under Marcus Freeman that other power conference schools are routinely trying to poach staff. Count recruiting staff Carter Auman as the latest member of the Irish being targeted for a promotion by a Big Ten school.

News first broke on Thursday morning, that the Irish have to fight to keep the young staffer on board. John Brice of FootballScoop was the first to offer up the report and several other journalists soon confirmed ND has a fight on its hands.

“Multiple sources tell FootballScoop that top Notre Dame football recruiting staffer Carter Auman is being targeted for the Director of Player Personnel job at Wisconsin,” Brice wrote. He also offered a bit of hope for Notre Dame football fans. 

“Irish are working to keep Auman.”

Notre Dame football working to keep recruiting staff away from Wisconsin

Irish Sports Daily’s Matt Freeman was among those who made it clear Notre Dame has a problem.

“Auman has done a great job with 2025 WR commit Elijah Burress and 2026 targets Joey O'Brien and LB Tank King. A significant piece to the recruiting puzzle in The Gug,” Freeman wrote on social media.

This is hardly the first time that a Big Ten school has come after a Fighting Irish recruiting staffer. Earlier this year, Michigan made an unsuccessful run at Chad Bowden.

The Director of Recruiting ended up staying in South Bend, which was seen as a massive win. One has to think that Bowden is going to be key in helping keep Carter Auman in town. 

Much has been made about how well Marcus Freeman’s recruiting efforts have gone compared to past regimes. The Notre Dame football team has an approach that resonates with this generation of recruits in a way that Brian Kelly’s certainly didn’t. Keeping Carter Auman is key to continuing that momentum.